Advertise for Your Internet Audience - Speak to Your Audience
(Page 4 of 4 )
Knowing your audience and putting out advertising for your Web site still isn’t quite enough. If you want to advertise directly for your traffic, you’ve got to learn how to speak to your audience. You can’t simply create ads; you’ve got to create ads that directly target the visitors you’d like to capture.
The trick to marketing to your key audience is all in the ads that you create. Even in your online ads, you’ve got to use the keywords and phrases that speak loudest to your traffic.
Sponsored links you’ll create through pay per click campaigns, for instance, should be keyword-rich and visually arresting. You always want your marketing to be attention-getting, so think carefully about what words and images will get the attention of your target audience.
Offer traffic something they need, promise to fill a desire, provide a service or something else they lack. Remember to keep your ads short and to the point -- “click here to lose weight,” for instance.
Your ads should be short, sweet and powerfully compelling, so spend time on the wording and design of everything you put out there. Remember that your ads will send a message, so take the time to be sure it’s the right one.
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |