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WEBSITE ADVERTISING

Advertise for Your Internet Audience
By: KC Morgan
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    2010-01-11

    Table of Contents:
  • Advertise for Your Internet Audience
  • Identifying Your Web Traffic
  • Choose Advertising Campaigns
  • Speak to Your Audience

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    Advertise for Your Internet Audience - Choose Advertising Campaigns


    (Page 3 of 4 )

    You know who’s visiting your site, and you know why. You know which pages are getting the most attention from the search engines and you’ve got a pretty good idea about what the people who come to your pages want. Now, all you have to do is start marketing toward those visitors.

    But how much do you know about Internet marketing? Explore different advertising campaigns to decide just how you’re going to make your mark on the online community.

    Newsletters. Use newsletters to get your message out to a large audience. Use sign up forms to register the email addresses of your visitors and offer a newsletter that gives them frequent updates, even special offers and information. Well-designed newsletters can be very successful in online marketing. 

    Pay per click. PPC, or pay per click campaigns, are among the most commonly used marketing tactics on the Web. Whether you know it or not, you’re treated to pay per click advertising every time you surf the Internet. These ads appear in the form of sponsored links. When traffic clicks on these links, they’ll be taken to the Web page being advertised -- and only then will you pay for your campaign.

    Pay per click works exactly as described; you only pay for your ads when traffic clicks and follows them all the way to your Web site. Many online companies, including Google, offer PPC advertising that you can use to spread the word about your site. 

    Email marketing. Use email marketing to communicate directly with your audience. Send links, coupons and other extras in an eye-catching email. These campaigns can be strong tools when you want to drive more traffic to your site.

    Affiliate programs. You may think your site has evolved beyond simple link exchanges, and many will sneer at those who use this technique, but affiliate linking still works. In fact, exchanging links can be very effective marketing.

    Strike up a partnership with sites that offer content that complements or corresponds with yours. Why not make friends of your competition? Instead of trying to drive each other out of business, share traffic through link exchanges. Traffic is surfing anyway; give them a little direction when they want to leave your site. 

    Other types of ad spots. Plenty of Web sites don’t stick to the Internet alone when it comes to marketing. You might consider taking advantage of other types of advertising and ad spots. The print media, television and radio are all great tools for those who have something to promote. Flyers, pay-per-call campaigns and other types of marketing should also be considered. Why not explore all the possibilities? 

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