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WEBSITE ADVERTISING

Advertise for Your Internet Audience
By: KC Morgan
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    2010-01-11

    Table of Contents:
  • Advertise for Your Internet Audience
  • Identifying Your Web Traffic
  • Choose Advertising Campaigns
  • Speak to Your Audience

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    Advertise for Your Internet Audience - Identifying Your Web Traffic


    (Page 2 of 4 )

    Want to know about the audience you attract with your pages? Learn more about the statistics of your Web site with programs and tools that will help you analyze everything about your traffic.

    Programs like Google Analytics can help you find out where your traffic is coming from and which pages seem to be attracting them the most. This way, youíll get a clear understanding of the content on your site thatís working, and youíll know exactly whatís attracting people to your site.

    If you find that your most popular piece of content is titled Five Time Saving Tips for Busy Moms, then you know a lot of your traffic must be overworked and schedule-heavy mothers. That alone tells you a whole lot about your particular Internet audience.

    Take advantage of polls and questionnaires that allow you to question your online visitors directly. Using free tools, like the ones provided by SnapPoll, you can ask exactly what you want to know from your traffic. Want to get an idea about their income, interests, Internet habits? What better way to get answers than to very simply ask questions?

    The strongest clues about your Internet audience come from the content of your site itself. If, for instance, the text of your site is largely about plumbing supplies, itís not a completely illogical jump to assume that youíre attracting professional plumbers and pipe layers. What do you offer to your traffic, and who might like to read those items? This alone should tell you a lot about your Internet audience.

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