7 Common Business Advertising Mistakes

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You've probably heard the famous saying "I know that half of the money I spend on advertising is wasted: if only I could figure out which half it is!" Well, now you can.By eliminating the common mistakes many businesses make with their advertising programs, it's easy.

Here's a checklist of mistakes many companies make with their advertising:

1) Not focusing enough time and effort on their advertising

Most business owners spend far more time and effort on mundane things that don't really affect their bottom line than on advertising. This is the first huge mistake. Without effective advertising, almost all businesses will fail.

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