6 Tips To Create Effective Solo Ad That Pulls Results
by Arina Nikitina
How many times have you... heard that running solo ads in ezines is the most effective way to advertise? Every single marketer swears that solo ads can bring you big profits.
Well, I've been placing solo ads in various marketing ezines for 5 months now. And I have to agree: solo ads work... if you know HOW to use them.
How to write effective solo ad I've learned the hard way. I've lost $527.00 in my first two months. Now, here is the good news: you don't have to waste your time trying to figure out how to create a good solo ad. I've done it for you. :)
By following these six tips you'll be able to create solo ads that produce incredible results.
1. Choose the ezine you want to advertise in very carefully.
Don't only consider ezine size. The truth is that smaller ezines produce better results than ezines with large subscriber base. I always prefer to run my solo ad in ezine with 8,000 subscribers than in ezine with 100,000. Not because it's cheaper, but because small lists are usually more responsive.
Before buying the ad in any ezine read a couple of issues. Does it provide readers with quality content? Does it shows the personality of its editor? Would you subscribe to that ezine?
Advertising in poor quality ezines is a waste of money. No one is reading them anyway.
2. Get the readers attention with the headline.
It is very important to make sure that you can add your headline in a subject line of solo ad. If the subject line reads "Our Ezine Solo Ad" most of subscribers won't open it. You have to add your *attention grabbing* subject line.
Headlines like "Check this out" or "Here is my new product" won't work.
Get their attention! Spark the desire to learn more! Give them a *reason* to open your email.
Bob Leduc wrote a great article "How To Create A Captivating Headline". You can find it here: http://online-internet-marketing-strategy.com/headline.html
3. Don't sell anything in your ad.
Yep, you've read it right. Do not sell anything in your ad. Your main goal there is not to create a sale, but to create a lead, create a prospect who will buy from you later.
Would you prefer to generate 3-5 sales or to get 300-500 prospects ready to buy from you?
Offer free trial, free report, free ebook, free ecourse. Give away something valuable first. Create a prospect list. Establish relationships. And then *suggest* your product. Using this simple technique I achieved 10-15% conversion rate with my ecourse.
4. Make your ad easy to read.
Readers usually scan the message. They are busy, they don't have time to read your ad in complete details. It is your job to make it as easy for them as possible to scan it.
Use a short paragraphs. Use short sentences. Like this.
Use simple words. Don't forget that subheadlines work great. As well as bullets. Often subheadlines and bullet list is all that people read.
5. Tell the benefits.
If you offer something for free that doesn't mean that all the readers will jump into your offer automatically. You have to "sell" your free stuff too.
Tell me why should I bother and subscribe to your ecourse? What's there for me? Will I improve my life? Business?
Write down the complete list of benefits. Then make every benefit as powerful as you can. Use a power words. Give details.
And then put all your benefits into a bullet list. You're almost ready!
6. Create sense of urgency.
Make the readers act now. Tell them that tomorrow will be too late. Cause you've got just 50 free copies. Or they will be available only till midnight.
Give them a reason to act now. Explain why there is no time to procrastinate. Create a fear of loosing, create a sense of limited availability. That always works great.
Now you know everything you need to create a killer solo ad that pulls amazing results. All you have to do is to put it into practice.
Arina Nikitina is the author of exclusive report "The Guru's Secret Formula To Creating Massive Online Cash Flow". For a limited time the report is available free of charge here: http://www.online-internet-marketing-strategy.com
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Website Advertising Articles
More By Developer Shed
 developerWorks - FREE Tools!
|
<a href="http://zeus.developershed.com/shonuff.php?blackbird=3853&zoneid=442&source=&dest=http%3A%2F%2Fwww.ibm.com%2Fdeveloperworks%2Fspaces%2Fjazz%3FS_TACT%3D105AGY31%26S_CMP%3DDEVSHED&ismap="><img src="http://images.devshed.com/corp/img/news/jazz01.gif" alt="developerWorks Jazz space" align="left"></a>You've heard the buzz about Jazz... want to know more about it from a developer's perspective? Check out the Jazz space on developerWorks. This space is an up-to-date resource for developers, including technical information about Jazz and products built on Jazz, like Rational Team Concert Express. The Jazz space includes content from a wide variety of sources, including links, feeds, and comments from experts.
FREE! Go There Now!
|
|
|
|
Build secure Web services with transport-level security using IBM Rational Application Developer V7 and IBM WebSphere Application Server V6.1. Follow this three-part series for step-by-step instructions about how to develop Web services and clients, configure HTTP basic authentication, and configure HTTP over SSL (HTTPS). This first part of the series walks you through building a Web service for a simple calculator application. You generate and test two different types of Web services clients: a Java Platform, Enterprise Edition (Java EE) client and a stand-alone Java client. You also handle user-defined exceptions in Web services.
FREE! Go There Now!
|
|
|
|
Learn how you can extend modern application lifecycle management to IBM System z through the IBM Rational Software Delivery Platform (SDP). The Did you say mainframe? e-kit includes podcasts, webcasts, tutorials, white and red papers, demos, and articles designed to help ease the challenges of modernizing your enterprise. This complimentary kit for mainframe developers is a practical, how-to guide for making the most of an existing development environment, including the skills and infrastructure already in place at an established enterprise.
FREE! Go There Now!
|
|
|
|
Download the IBM WebSphere Portal V6.1 beta code and learn more about the rich features and enhancements in IBM WebSphere Portal V6.1. WebSphere Portal provides a composite application or business mashup framework and the advanced tooling needed to build flexible, SOA-based solutions, and scalability to meet the needs of any size organization.
FREE! Go There Now!
|
|
|
|
Download a free trial version of IBM Rational Software Analyzer Developer Edition V7.0 to identify bug defects earlier in the software development cycle. Rational Software Analyzer is an extensible software development solution that reduces the expense of bug-fixes by enabling static analysis code reviews and bug identification very early in the development cycle.
FREE! Go There Now!
|
|
|
|
As systems increase in complexity, communication between systems and software teams becomes more and more difficult. Now, there’s a way to improve product quality and communication.<br />Read the “Model Driven Systems Development” white paper to see how. Also included in this kit are more educational white papers, customer examples, tutorials, informative Webcasts, and best practices for designing, building and managing systems.<br />
FREE! Go There Now!
|
|
|
|
This Fall, IBM Rational talks to you directly through a special teleconference series giving you access to the best minds in IBM Rational - product experts and market thought leaders who will answer your questions during these pre-scheduled telephone conference calls. Register today!
FREE! Go There Now!
|
|
|
|
Join this Rational Talks to You teleconference on December 6 at 1:00 pm ET to participate in an agile application development discussion and get your questions answered on using IBM Rational Method Composer in a distributed environment.Get your questions answered!
FREE! Go There Now!
|
|
|
|
Regression testing -- in which code is thoroughly tested to ensure that changes have not produced unexpected results -- is an important part of any development process. But many testing environments neglect the terminal-based applications that still form the backbone of many industries. In this tutorial, you'll learn how the Rational Functional Tester Extension for Terminal-Based Applications works with other Rational Functional Tester to help test terminal-based applications quickly and easily.
FREE! Go There Now!
|
|
|
|
The unprecedented scope of a service-oriented architecture (SOA) initiative brings to the forefront a number of management and governance issues that were sidestepped in the past. The key to a successful SOA implementation is managing and governing activities throughout the entire SOA delivery lifecycle by ensuring that services conform to the needs of all of the business’s stakeholders. Learn how service lifecycle management allows the business to ensure that the process by which services are defined, created, tested, deployed, optimized and retired is manageable, repeatable and auditable.
FREE! Go There Now!
|
|
|
|
All FREE IBM® developerWorks Tools!
|
