5 Secret Tips to Effective Pay Per Click Advertising - What should my...
(Page 3 of 4 )
What should my title be for my PPC ad ?
Plain and simple use the keyword that is being searched on. Don't get fancy or creative here. If someone is looking for diet drink then your ad title is 'diet drink'.
Give the website visitor what they want.
The bidding war is on
Try your best not to get caught in the bidding war game. There are plenty of ways to drive traffic to your site without spending a fortune. General keywords will always have high prices like 'dieting.' Don't fall for the trap. Most refined keywords will have lower priced bids but are excellent because they will target your traffic. A Website visitor may only be looking for diet recipes and dislike diet drinks. They are not your customer. Same for the website visitor who may want to tone-up while they are dieting. The more specific you can target your market, the better you will do.
Two other tips: If all the bids are around 25 cents and the lead bid is at $5.00, you know someone is trying to own the number 1 position. If you want to have fun bid $4.99 and they will get nailed $5.00 for every click and you will only pay 26 cents if they click on your ad. Warning though: if you want to play this game, keep an eye out so they don't drop their bid. I sometimes do this as a temporary measure to bring someone back to fair playing grounds.
Next: Secondly, keep any... >>
More Website Advertising Articles
More By Jase Dow
