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WEBSITE ADVERTISING

3 Tips To Increase Your Click-Through Rate and Skyrocket Your Sales
By: Jase Dow
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    2005-04-28

    Table of Contents:
  • 3 Tips To Increase Your Click-Through Rate and Skyrocket Your Sales
  • Use emotionally charged...
  • Include a sense...

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    3 Tips To Increase Your Click-Through Rate and Skyrocket Your Sales - Use emotionally charged...


    (Page 2 of 3 )

    #2 Use emotionally charged words.

    While many website builders are brilliant at creating websites - let's face it, they’re not so hot at selling.

    Selling is an emotional, creative process. People buy with their emotions and then justify it with reason. If you want to sell to them, you have to access their emotions (access your right-brain and use your feelings to empathize with their desires).

    Building a website and promoting an online business is a very organizational, logical process. It requires mostly left-brained abilities. So you can see how some people can build a beautiful website - but find it nearly impossible to sell from that website

    Here's where you can leave your competition in the dust and rake in the sales: Use emotionally charged words and phrases in your ad copy and people will be falling all over themselves to click on your ad to see what you have to offer.

    For example, instead of 'Sweet' why not say 'Mouth-watering' or 'Sumptuous'. Instead of 'How to start your own Internet business' how about 'Travel the world while running your business from the luxury of your hotel suite.'

    The options are endless and if you look at most ppc ads - you'll easily see areas where you can tower over your competition and make your ad stand out - even if they bid higher than you.

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