Web Hosting Super Bowl Advertising - Does it Work?
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Fact: the Super Bowl has been the best-rated TV show every year since 1995.
Fact: Advertisers paid an average of $2.4 million per 30-second spot.
Fact: Go Daddy advertised twice in the last Super Bowl.
Question: Was it worth it?
According to Bob Parsons, CEO of The Go Daddy Group, via his blog, it was a great way to spend advertising dollars. Mr. Parsons opined, ''I'm proud to report that Go Daddy unquestionably had the very best ad in this year's Super Bowl and I've got the numbers to back it up.''
According to data provided by Go Daddy, the company experienced an incremental 1.79 million visitors to the www.godaddy.com website in two days. On Super Bowl Sunday, visits were up by 880,000 more visitors than normal. On the following day, Super Monday, visits continued to be strong and were also up by 910,000 more visitors than normal.
Let's just examine those numbers for a minute. According to data provided by Cheap Web Hosting Directory (www.cheaphostingdirectory.com) in its Pay-Per-Click Keyword Index, (www.cheaphostingdirectory.com/payperclickcomparison.html) the cost of web hosting related keywords is currently averaging around $5.00 per click (visit). So the math goes like this: 1,800,000 visitors x $5 per visit = $9,000,000 dollars worth of visitors.
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