Checkouts And Security: Your Web Host Is Key - No Long Lines...
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No Long Lines
Clear, easy-to-follow directions on every check-out page. And limit the number of checkout clicks and checkout pages.
Security
And plenty of it. Buyers expect complete, secure encryption of their transactions. They want to see the padlock lower-right, the http s in the address box and an SSL secure logo. Or no sale.
Politeness
Checkout copy that's reassuring. The ability to back out to previous pages and a follow-up thank-you/confirmation e-mail are all ways of demonstrating commitment to customer care.
Checkout Apps
Checkouts are available as separate applications that simply bolt on to your site's back office. Some of these checkouts are open source, while others cost a few bucks.
osCommerce is an open source application that's under constant development by experts from the ecommerce community who volunteer their time to refine this free and fee-free software. It's a great option for start ups - simple interface, straightforward administrator's console and compliant with all site servers - a critical consideration.
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