Checkouts And Security: Your Web Host Is Key
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From a commercial site owner's perspective, the checkout is the most rewarding of all site pages.It's the reason the site was built - to generate sales. Smooth, hassle-free transactions.
Unfortunately seven out of ten visitors who place an item in their carts never complete the sale. Many times, the problem lies in the site's checkout - its look, feel, security and most importantly, its ease of use.
Your web designer and host should offer a tool box of checkout solutions free, or at preferential pricing. Your web host should also provide the server security you want and need.
What Do Potential Buyers Expect At The Checkout?
The same thing they expect in a brick-and mortar outlet. Convenience, no long lines, security and politeness. So, how do these visitors' needs translate to a site's checkout design?
Convenience:
Numerous payment options are a convenience. Naturally, any site must accept credit cards - the big ones, any way. But what about PayPal, electronic bank transfer or how about an old-fashioned, hard copy check or mail order? The more ways to pay, the more sales are made. And a one-click checkout option for regulars boosts sales even more.
Next: No Long Lines... >>
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