Why should you care about return traffic - Remind people to...
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* Remind people to bookmark your site. Remembering Internet addresses is difficult, so only bookmarks can assure you that you won't be losing return traffic
* Start a newsletter. Even if people bookmarks your site, they are unlikely to ever return once they leave. Editing a newsletter takes a lot of work, but gives large rewards in return. If you can get your visitors to subscribe to your newsletter, when you send them e-mail with your newsletter, they won't forget you, and you won't be accused of spamming.
* Give something valuable for free, and better yet if you can give away every month something different.
* Open a discussion forum. A well-moderated discussion forum can become a good source of return traffic to your site. (Keep a periodic surveillance to remove offensive content). And be careful, don't start your forum if your site isn't enough popular, or else the forum won't be frequented by many users, and there will be very few new messages and very few return traffic.
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