Why should you care about return traffic - If you sell...
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If you sell banner advertising space, the more visitors you have, the more contacts you can sell
A visitor that isn't ready for you offer today, might be ready for it the next time he comes... Or when the time is right.
Those who regularly visit the same site (return traffic), often mention it to their friends. And when people tell about you to their acquaintances, they start a traffic virus, because they will spread the word to their own acquaintances and so on. (Word-of-mouth is reputed to be the primary source of traffic for many sites). And most probably they too will become part of your return traffic.
HOW CAN YOU CREATE RETURN TRAFFIC
* The first one is obvious: Have a great site! Filled it with high quality content! If you aren't 100% sure on how to do it, you can read: "How to Sell on the Web" that's the best book you can read about how to create return traffic to your site
* Update it continuously to retain the interest of your visitors. Add unique, fresh and interesting content every now and then, and if you can, improve the content you already offer to tempt return traffic. (Do it once or twice a month).
* A good idea could be to add a "What's new" page or graphic, or somehow inform your return traffic about your recent developments.
Next: Remind people to... >>
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