Why Most People Fail at Marketing Anything on the Internet
by Dan Hamilton
Do you know why most people fail at marketing anything on
the Internet? Even though the products or services they are
trying to sell are awesome?
Pause a minute, regardless of your present level of success,
and try to find out the #1 reason for failure so you can
avoid making the same marketing mistake most people make
over and over. It is fairly simple: once they have caught
someone's attention, most people will start shouting about
how great their products or services are - "nothing that you
will have ever seen..."
Generally, when you own a "brick-and-mortar" business, you
get to meet face-to-face with your potential customers at
least once. That's how people get acquainted and how
business relationships are established and eventually
develop into long-lasting and mutually beneficial rapports.
It's a fact, people are usually more enticed to do business
with someone they feel they can trust. Believe me my friend,
establishing trust on the Internet is the most difficult and
challenging thing to accomplish. Why is that? There are at
least two reasons:
1. People don't get to see each other, to feel each other,
to see each other's expressions and body language which
helps to gauge the person that is in front of us and
immediately determine whether we want to do business with
that person or not. Don't we say we have 5 seconds to make
a good or bad impression?
2. There is so much hype and false promises. A lot of people
have been led the garden path and are loosing confidence it
is even safe to do business online.
A few dishonest and unscrupulous people are making the
majority of Internet marketers' life harder than ever. If
you want to be successful online, your #1 goal is to
establish a trustworthy relationship with your potential
Instead of shouting about your products or services right
off the bat, try to know their needs first!
Do that everyday and experience the difference it makes to
your business. As we know, a good reputation takes years to
be built and only seconds to be ruined. Keep that in mind my
friend and happy marketing!
To subscribe to my newsletter, simply send a blank email to:
As a new subscriber, you get an invaluable package of 92
Hypnotic Sales Letter Templates written by Joe Vitale
and Larry Dotson!
Always remember: you can't direct the wind but you can adjust the sails
and shorten the journey leading to your success.
All the best,
Dan Hamilton is a Certified Guerrilla Marketer
Proudly affiliated with Jay Conrad Levinson's
Guerrilla Marketing Association
© 2004 - Dan Hamilton - All rights reserved
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Web Development Articles
More By Developer Shed