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WEB DEVELOPMENT

Why Most People Fail at Marketing Anything on the Internet
By: Developer Shed
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    2004-06-01

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    Why Most People Fail at Marketing Anything on the Internet
    by Dan Hamilton

    Dear Friend,

    Do you know why most people fail at marketing anything on
    the Internet? Even though the products or services they are
    trying to sell are awesome?

    Pause a minute, regardless of your present level of success,
    and try to find out the #1 reason for failure so you can
    avoid making the same marketing mistake most people make
    over and over. It is fairly simple: once they have caught
    someone's attention, most people will start shouting about
    how great their products or services are - "nothing that you
    will have ever seen..."

    Generally, when you own a "brick-and-mortar" business, you
    get to meet face-to-face with your potential customers at
    least once. That's how people get acquainted and how
    business relationships are established and eventually
    develop into long-lasting and mutually beneficial rapports.

    It's a fact, people are usually more enticed to do business
    with someone they feel they can trust. Believe me my friend,
    establishing trust on the Internet is the most difficult and
    challenging thing to accomplish. Why is that? There are at
    least two reasons:

    1. People don't get to see each other, to feel each other,
    to see each other's expressions and body language which
    helps to gauge the person that is in front of us and
    immediately determine whether we want to do business with
    that person or not. Don't we say we have 5 seconds to make
    a good or bad impression?

    2. There is so much hype and false promises. A lot of people
    have been led the garden path and are loosing confidence it
    is even safe to do business online.

    A few dishonest and unscrupulous people are making the
    majority of Internet marketers' life harder than ever. If
    you want to be successful online, your #1 goal is to
    establish a trustworthy relationship with your potential
    customers.

    Instead of shouting about your products or services right
    off the bat, try to know their needs first!

    Do that everyday and experience the difference it makes to
    your business. As we know, a good reputation takes years to
    be built and only seconds to be ruined. Keep that in mind my
    friend and happy marketing!

    To subscribe to my newsletter, simply send a blank email to:
    mailto:guerrilla_news@getresponse.com

    As a new subscriber, you get an invaluable package of 92
    Hypnotic Sales Letter Templates written by Joe Vitale
    and Larry Dotson!

    Always remember: you can't direct the wind but you can adjust the sails
    and shorten the journey leading to your success.

    All the best,
    Dan Hamilton


    Dan Hamilton is a Certified Guerrilla Marketer
    (http://tinyurl.com/2mgz3/certif.htm)
    Proudly affiliated with Jay Conrad Levinson's
    Guerrilla Marketing Association

    2004 - Dan Hamilton - All rights reserved

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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