Where traffic really comes from - Looking at the...
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Looking at the log files for keywords or phrases typed into the search engines to find these sites (yes, log files can tell you that, too), you discover that these busy sites are found by a much larger range of keywords than their less busy competitors. For example, a low traffic site selling wedding gowns may have, in all the text on all its pages, only about 10 keywords and phrases related to wedding gowns (e.g. wedding gowns, weddings, marriage, bride, bride, etc). But a busy one may have over 50 related words and phrases, including less obvious but related ones such as registry service, bachelor party, bucks night, wedding planner, etc. Even though the site only sells wedding gowns, someone looking for a wedding planner or bachelor party information would most likely also be interested in wedding gowns. And on their search for these other words, if they bump into a wedding gown site, they will be interested in exploring it. Simple math: if one keyword gets you 10 unique visitors a day, 60 different keywords of a related nature will get you 600 more unique visitors.
This last fact is obtained from simple observation of search results on major search engines. If you search for any term on most major search engines, you will notice that many of the top ranking pages in the search results are the home pages of web sites (i.e., the default page of a domain name, such as index.htm, default.asp, index.html, etc). Also, the domain names themselves often contain the keywords being searched for (e.g. a search for wedding gowns will result in pages with domains such as weddinggowns.com, weddingshop.com, gownsforsale.com, etc.). This is especially so with HotBot (www.hotbot.com). That is not to say that other pages do not rank well. It just means that your pages will rank better if the domain name or the page name contains the keywords being searched for.
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