What`s So Special About Your Site? - The Difference
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Every Webmaster, from the poorest to the richest, has pretty much the same tools to work with. Whether you site is a space-limited free page or a creation all of your own on an expensive dedicated server, youíll still have all the same stuff to present to the public. Youíll still have all the same options and features to include. You already know why your site is similar to all those others out there. Now, itís time to start really exploring the difference in your pages.
What donít the other sites have? They donít have you -- your personal touch, as it were, on your pages. Donít be afraid to share your own opinions and views, to encourage your readers to do the same, and to present your point of view on the site. You might even include a section where you share and reply to reader emails, or create pages which allow your traffic to share their personal thoughts. Bring your own, personalized touch to every page of your site. This is something no other site will ever really be able to effectively copy or use as their own.
Whatís so special about your site? The only way to find out is to see what the competition has to offer. You know what your siteís about, and you know what keywords youíve tried to target. Search for them. When you find competing sites, take a look to see what theyíre providing. What do they have? What donít they have?
And most importantly, what makes your site better than theirs? Itís always a good idea to know what competing sites have to offer (and then, you simply do what theyíre doing, better than they do). Youíll also want to see how they stack up in search engines against your own site. If they appear higher on the list results than you, take a good look at their content and keyword density so you can begin to fight back with stronger keyword placement of your own.
A Special Site
After all the thought, hard work and personal effort you put into your pages, your site will of course always be special to you. Making it special in the eyes of the public means making it stand out and stand apart from all those others. Familiarize yourself with whatís out there so you know exactly how to compete and remain unique even as you present well-designed, easy-to-navigate pages. There is a lot of competition on the Internet, but you do have the tools to compete.
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