What`s So Special About Your Site? - The Extras
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Whatís so special about your site? For one thing, youíve worked hard to include all those flashy extra features. Youíve got streaming video, embedded audio, polls and contests and forums coming out of every page. You offer RSS feeds so that traffic can easily access your content and you allow everyone to comment and sound off on any post that might inspire them. Youíve got a ton of extras; thatís what makes your site so special!
Hereís the problem: the competition has all that, too. Itís pretty much expected, and easily accepted, that even amateur Web sites will contain extra special features like video, user comments, an easy-to-use search string, forums and all sorts of other interactive tools to help liven up their experience. So how can you make all your extras stand out when the Internet seems largely comprised of nothing but a little content mixed in with all those added applications?
The extra-special difference usually wonít be in whatís offered but how itís presented. Your site has extras because every other site does. Now itís time to make your extras special by making them low-key. Make even the extras very streamlined and integrated smoothly into the rest of the site, rather than placing extra navigational links.
If youíre referencing a video clip, donít include a link, just embed the video right into the content. Allow people to view user comments on the same page where they read the content in question. The extras are expected, so just place them seamlessly into your pages. Remember, it is the content and not the extras which should be the real star of your siteís show. Thereís no need to call special attention to the extras; just casually present them, so that theyíre viewable at a quick glance.
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