In a nutshell, Web Usability is making your site easily navigable, understandable and intuitive. It’s marketing, whether you realize it or not. Why? Because it’s a part of your image, your presentation, your place in the mind of the prospect. That’s why it is so crucial to success. Especially online, where you face a world of competition. Keep your visitors on your site and you’ll keep their business there, too. Now, that is simple.
Jonathan Cook lives and works in Waikiki/Honolulu, Hawaii. His company provides Marketing & Copywrting services to clients in the Islands and on the mainland.
He beats stress by walking his dog, Nigel, down to the beach and swimming with his wonderful wife. He also paddles, most recently with the Waikiki Beachboys.
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