What Is Web Usability? - Notice I didn’t...
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Notice I didn’t say anything about asking someone who works there? That’s because it wouldn’t fit our example. Websites don’t have disgruntled slackers or underpaid clerks roaming around. Your sense of where you are and where what you want to go is dependent on the web designer. The hierarchy and site layout is created by them – and used by you.
Easy To Use = Easy To Profit
The ease of site use by your visitors is the same as the visitors to our store. How easy is it to find different sections of the site? Is there an easily located sitemap for them to look consult? Do they have a sense of where they are in the site and how to go back to a page they visited before? Without using the browser ‘Back’ arrow?
A frustrated customer might keep going back to the ‘real’ store in our example just because they’re the only game in town. Or they have the best price. But those advantages are few and far between on the Web. Chances are there is a viable competitor ready to take your frustrated visitors only a click or 2 away. And people do leave web sites when the get frustrated.
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