Websites That Get Visitors To Take Action - This needs to...
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This needs to be done for each product on our site, so throwing everything into a shopping cart and calling it done isnít going to cut it.
Nor will sending all our visitors to our home page, each product needs its own page and that page is where we need to convert that visitor from a fast surfer to a spending customer.
These pages need to focus on one product and not the whole site. While a search feature is a good idea links to other pages of the site are not. We donít want to confuse the visitor with other products or information.
Our text needs stop them in their tracks, people buy on impulse and our text needs to create that desire in them that causes them to want to purchase our product. Weíve got one shot with this, so we need to focus on how the owner of this product will benefit.
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