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WEB DEVELOPMENT

Website Traffic: 5 Ways To Guarantee Your Site Is Ready
By: Bonnie Gean
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    2007-08-31

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  • Website Traffic: 5 Ways To Guarantee Your Site Is Ready
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    Website Traffic: 5 Ways To Guarantee Your Site Is Ready


    (Page 1 of 3 )

    It’s so easy to annoy and drive away website visitors. Ensuring your site is user-friendly–and not annoying–is one of the most important factors in creating a successful online presence.

    To guarantee your website is ready for traffic, consider the following 5 points before kicking your web promotions into high gear.

    1. Remove any “under construction” signs.

    People are visiting your website because your promotional message triggered their fancy. Nobody wants to be directed to a site that holds a welcome message and a sign that states, “under construction.”

    Frankly, sending traffic to unfinished website only defeats the purpose of advertising in the first place.

    The idea is to cater to visitors, as long as possible, in hopes of getting them to join your list or to buy something. Neither is possible when you’re promoting a site that isn’t ready to accommodate the traffic it receives.

    2. Create your subscription forms.

    You can’t build rapport with a group of people unless you have access to them. Ideally, this means building a mailing list or several diversified lists. Offer multiple subscription forms placed in your web pages and prepare an incentive to get people to subscribe.

    * Know who you’re talking to and speak to them directly.
    * Address the problems that your list will solve for them.
    * Answer your prospect’s question, “What’s in it for me?”
    * Ask them to take specific action to join.

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