Website Reviews: What To Look For In Reviewing A Website - If you know...
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If you know what a logo is, then you have probably seen branding millions of times.
When I was doing web reviews, I found most websites are lacking in brand. Branding is a way of designing that means you can tell which company/organisation it is just by looking briefly at the item. It helps to think of "corporate branding" where you can recognise McDonalds just by seeing the certain golden "M". Over time, customers come to recognise an organisation's logo and colours. A website may have a logo, matching corporate colours and even a matching font. If a logo and the other website colours clash, they are not branded and will NOT help people to identify with the company. Successful websites have the logo and website matching in a skillful and attractive manner (such as an orange and navy blue logo having a white and navy blue background).
There is one example in sitecritic.net that shows a website that needs branding.
Is the website easy or hard to navigate?
You can discover this when you first look at the website and see if it is easy to find the buttons that allow you to move from page to page.
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