Website Navigation, or, How to Make or Break Your Website - If this is...
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If this is not poor planning and navigation, I do not know what is. There is no excuse for it. All it takes is a few minutes longer to properly layout your map. Regardless of the size of your website, assuming that it is more than one page of course, being able to move around your website easily is imperative. It is one of those little things that frustrate the customer and cause them to leave.
Think Like a Customer.
Just stop for a minute, sit back and think like a customer/client. When you are surfing through a website, consciously or unconsciously, you are thinking “how easy, hard, or confusing this website is to navigate”?
Usually in my talks, or articles you will hear or see me repeat, innumerable times, "Think Like a Customer". Very often we become so engrossed in what we are doing that we do not sit back and look at whatever it is through another persons eyes. A different perspective is imperative. Always get someone to give you an objective opinion and/or proof it for you. For a moment, you must stop looking at it under a microscope and give it a panoramic view. You will be amazed at how much you have either missed, left out, or should be corrected.
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