Web Sites Simplified - Content Development...
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Content Development
Once the content sections are determined, raw content and required sections will be provided by you. Ckarma writes headlines and body text with prospects and customers in mind. The common thread comes from your company’s value proposition and messaging guidelines from the workshop. Ideas and phrases for the meta tags (key words that will enable your site to be found in searches) are presented.
3. Development – the construction
Site Development
Now, let the building begin. All photos and image assets need to be gathered and provided in the correct sizes. Where needed, images will be searched for and purchased or a photo shoot will be conducted. Graphs and charts are created. HTML code (building the pages) and programming navigation is developed. For Search Engine Optimization, the right “key words” that customers and prospects will use to search for the company/products/services are programmed. Databases and site features like a site search are configured. Internal testing is conducted with programmers and designers. Based on our findings a punch list of corrections will be created.
Content Optimized for Web
Final content will be scrutinized to make sure the right words (meta tags) are used so that the site “comes up” on Google, etc. Editing will take place and all copy will be optimized for the web. This step is crucial in helping search engines recognize the site and the important messages/content that prospects use to search.
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