Web Sites Simplified - This forms the...
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This forms the foundation for the content and identity. A recommendations document outlining the customer profiles, marketing strategies and messaging will be created. The site map and how the user(s) will navigate through the pages is discussed. Any charts, graphs, etc. that need to be developed will be roughed out at this meeting. If the site is an existing one being updated, we’ll decide what stays and what goes.
Site Map
A flow chart of the site will be developed for review. This will drive the functional design spec and be crucial in the concept process. Information gathered at the workshop will be utilized to create the final site map.
2. Design – the look and the content
Concept Development
Once the Discovery process is complete, the information is compiled and becomes the basis of direction for the Design phase. We “feed” lots of insight and input to the designer so the concepts exceed expectations and capture the company’s look and personality. This visual with some initial copy provides the opportunity to see how the site will look and work prior to development. Ease-of-use and “easy on the eyes” are the main focus. The design appeals to users and prospects while reflecting the company’s identity.
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