Web Sites Simplified - In the beginning...
(Page 3 of 7 )
In the beginning there are a lot of questions. What is the purpose of the web site? Is the URL [www.address.com] the right one? What is the scope of the products/services – international, regional, local? What is your value proposition? How are you different/better than your competition? What email addresses are used with the web site? Are databases required for information that is updated? Should there be a secured area for customers or vendors to log in to? If there is a site currently, what is not working? In the Discovery process, we pull together the valuable information that drives the design and user experience. We meet in a workshop setting and incorporate customer insights, competitive research, market trends and other pertinent information. Profiles that give the Customer a name and personality are created. The primary and secondary users are identified. We then map out the steps customers and prospects follow along their path to finding and buying.
This is the sales cycle.
What existing sales and marketing tools/presentations do you have? Who is your competition and what sites do you want to emulate? It’s the critical path to our ability to complete all aspects of a project including: Schedule, Market and competition, Creative and Technical requirements, what the site should say (content understanding), the sections and sub-sections flow (site map development) and the various ways the site needs to perform and provide information (functional design specs.)
Workshop
A half day workshop is conducted with key stakeholders – sales, marketing, chief officers, customer service, operations. We dig deep into the goals, company, customer and technical requirements.
Next: This forms the... >>
More Web Development Articles
More By Jase Dow
