Web Sites Simplified
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Web sites are an important tool for marketing and sales.Most companies know they need a web presence, but they’re not sure how it should look or what it should say. Unless you’re a web developer, the steps and lingo of web sites can be complex and confusing. Discussions about URL registration, hosting, content management, search engine optimization, meta tags, and site maps often cause glassy stares, or “oh yeah, I get that.” Right. The pricing can be even more of a mystery. There are many web development companies that want to build a “really cool site” with all the bells and whistles they like. The role a web site plays in your sales process is sometimes overlooked. An effective site communicates or demonstrates your company’s unique product/service in a way that resonates with customers and prospects.
Once the site is launched (goes live), what if the web person disappears with your photos or wants to charge you thousands of dollars to make a few changes and updates? Then, when you type in your product or service into Google, your site does not “come up.” That’s bad web karma. At ckarma, we are passionate about helping clients understand the complex world of interactive marketing so that their web site can be a valuable sales and marketing tool that brings return on investment. Conscious Marketing creates good karma.
Through pictures, messages and audio a web site serves many purposes. It communicates the company’s identity and helps products and services to reach customers.
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