Web Site Turn-Offs - Excessively long pages...
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* Excessively long pages. Pages should generally be no longer than three screen-fulls (scrolls). Also, bear in mind that most people scan web pages rather that read in detail (until they find the specific page they seek).
Other turn-offs include:
* Background music that automatically starts as the page loads. As well as slooowing the page loading down, your choice of music is unlikely to please everyone.
* Set a screen resolution too wide for the majority of computers in use. You would be surprised how many computers with 640 pixel x 480 pixel screens are still in use. So, set Table widths as a percentage of screen width, otherwise many of your visitors will be annoyed by needing to utilise the horizontal scroll bar.
* Requiring obscure 'Plug-Ins' as essentials to effectively use your site. A Plug-In is a piece of software that works in conjunction with a browser to display specific material, e.g. a movie clip, sound, etc. As your visitor probably won't have them, they then need to download the Plug-In and install it before they can continue using your site. Often people do not know how to do this.
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