Web 2.0: are We Bowing to a False Messiah? - You need to...
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4. You need to prove your product or service’s value, unequivocally detailing at length – why and how your product is worth the price asked. Nothing is obvious when it comes to selling.
5. You need to make an irresistible offer. Why must your target market buy your product or service – and buy it now. Not to buy and not to believe is everyone’s natural first choice.
6. You need to remove all risk – by offering a solid, confidence-building guarantee. “Trust me” is not a guarantee.
7. You need to anticipate all possible objections, and overcome them. And don’t think for a moment there won’t be any. There will always be objections and concerns – especially for a first-to-market product or service.
8. You need to ask for the order! Bashfulness and timidity has no place in sales. Ask, and only then shall you receive. Forget this, and you can forget the sale.
9. You need to clearly explain what your prospect must do, step by step, in order to buy, subscribe or inquire. Lead them to your order page.
10. Take nothing for granted.
Web 2.0 is a tool – another road to get you to market. It will not replace salesmanship. It can though make online marketing and sales more effective... if you know what it takes to wrap up a sale in the first place.
About the Author:
Barry A. Densa is one of America’s top freelance direct response copywriters. Visit www.WritingWithPersonality.com and see how Barry easily and quickly converts prospects into buyers using “salesmanship in print” – and while there sign up for his highly regarded FREE ezine, Marketing Wit & Wisdom!
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