Web 2.0: are We Bowing to a False Messiah? - Here’s the Problem...
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Here’s the Problem...
Nothing has really changed. Web 2.0 will not sell your product or service for you. Web 2.0 will not negate the importance of salesmanship in print, in video, in audio, or any permutation or combination not yet assembled.
All the “old” requirements and admonitions about how to sell, and sell well, are still in full force.
The Top 10 Steps to Sell Your product – Even When Using Web 2.0
1. You need to identify a qualified market – those who are ravenously hungry for your product or service. Throwing mud on the wall and praying it will stick, won’t work – never has, never will.
2. You need a hi-quality product or service that will satisfy your market’s hunger, or fix their pain. No snake-oil scams permitted.
3. You need to know how to grab your market’s attention in a stimulating and compelling way, so they know your product or service exists. Waiting for the phone to ring is not a marketing strategy.
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