Web 2.0: are We Bowing to a False Messiah? - I know all...
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I know all of this is a big whoop for some of you, but for others it’s equivalent to the coming of the messiah (for either the first or second time, depending on which operating system you’re laboring under).
Is Web 2.0 a Boon or a Bane for Consumers and Countries?
For most marketers, their company’s website has been a rather static billboard of sorts. But now, thanks to Web 2.0, a website can provide visitors, prospects, customers and selected victims, with a certain degree of “give and take”.
You can talk to them, they can talk to you; you can learn more about them, they can learn more about you; they can “experience” you, you can “experience them” – in short, the level of communication through a computer screen has been enhanced.
Some though fear that Web 2.0 will enable online marketers to become even more intrusive and annoying... or liberating. China, Saudi Arabia and other fundamentalist and ideologically illogical regimes could be in for a big-time headache.
Nevertheless, Web 2.0 will eventually give way to Web 2.5, then Web 3.0 and 4.0 and so on, until ultimately, long after we’re all dust, a computer screen will become a real – not virtual – portal into whatever exists on either side of the screen.
Actually, there probably won’t be a screen anymore; it’ll be more like a turnstile. Yes, the veil will have been lifted. And the tag line, “Reach out and touch someone”, will have reached its fullest potential.
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