Web 2.0: For the User, By the User - What constituted effective...
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What constituted ‘effective' were non-contextual pop-ups and banners. The aggressive poppers of Web 1.0 did not translate into quality CTRs; rather they bred angry surfers. To be blunt, this method failed then and still does. A Web 2.0 mindset understands that we accommodate our "target" to the extent that our target lets us. The user finds the advertiser and the smart advertiser will be ready. It's simple, it's search.
ICMediaDirect.com started up as a fully online advertising agency. Like any online advertising agency, we match our efforts to the Internet user's whim. In deference to the reality of Web 2.0, we concede that the Internet user, that voice of the public, is in fact the driver of "the revolution". The rules are different here. Our dialogue with clients doesn't consist of conspiring to convince the public of anything. Our job, in full accordance with a Web 2.0 flow, is to get advertisers as appealing and available to web searchers as possible.
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