Web 2.0: For the User, By the User - The beauty of...
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The beauty of the open-source format is not questioned, but there are more issues than potentially spotty performance, or the occasional office prank. Wikipedia, by virtue of its free nature, smothers the chances for a successful and authoritative online encyclopedia created professionally. The market just won't be there. As it stands, many treat Wikipedia.org as a first stop before searching elsewhere for what are perhaps more credible resources.
I'm not sure how to assuage the hurt that people may feel from any oncoming rush of online democracy, but I can guarantee that a stance against the flow of Web 2.0 will be wasted effort. Still, some are stuck in the old ways and will continue to try and stamp their vision of the way things should be onto the evolving freedoms and new realities of the Internet.
The Fall 2005 issue of Revenue Magazine, "The Performance Marketing Standard", featured an interview with a marketing executive from OgilvyOne North America, an online advertising division of the traditional advertising giant Ogilvy & Mather.
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