Web 2.0: For the User, By the User - That lack of...
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That lack of user friendliness that kept us from mastering our VCR is similar to what made Web 1.0 the stuff of great, yet unrealized potential for online advertisers. Players in Web 1.0 could not help but stumble through the trial-and-error process before the onset of newer, more user-friendly technology that we see in today's Internet.
The initial Internet bubble of five years ago is littered with Web 1.0 wreckage. It's funny how many of us qualify as short sighted animals - some of us thought the Internet actually had limits. Okay, at least I thought the Internet actually had limits. Wall Street did, too. But stock prices don't measure progress, they just measure the final word in investor sentiment.
‘Web 2.0' is a term derived from a tech conference held in 2004 of the same name. It loosely describes a second coming of the Internet, a rebirth to replace the dross shed in the dot.com bubble burst of 2000-2001. Web 2.0 is characterized by its increased utility for the user. Rather than being limited to a select bunch of web gurus, everyday users participate in its development. As you read these very words, cynics, comics, and contrarians are scanning the horizon for Bubble 2.0, but as far as I can tell, it's not here yet. Knock on wood.
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