Web 2.0: For the User, By the User
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I still remember the thrill of my father bringing home our first VCR.The features were dizzying - would it really record television shows in the middle of the night when we were fast asleep? Finally, just what we needed! Or did we?
Sadly, we only mastered the art of renting and playing movies. Confusion from unclear directions overrode our interest level in learning the finer points of our VCR's features. Dad rightly claimed that corporate design labs and family dens have different standards for what might pass as "user-friendly". We used the VCR as it suited our needs while disregarding its more complex features.
Some years and many technologies later "user friendly" is back defining, in digital terms, what is loosely referred to as Web 2.0. Web 2.0 is the latest generation Internet. It's the perfect market for users and advertisers alike: now it's Adsense, not DoubleClick; live blogs, as opposed to static webpages.
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