Using Overture/yahoo to Get Website Visitors - For example...
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For example, lets say you run a car parts site. You choose keywords that can prompt or trigger your ads to be shown in the page when a relevant keyword is searched on. If a user types in "Honda Accord", your ad may come up if you have designated 'Honda Accord' as one of your keyword phrases.
Keywords are not free! You will have to lay out some cash when using this service. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or by how many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.
Third party sites support ads that have the same theme or niche as they do. The more areas your ad is shown in, you will increase the chances of people knowing about your site or product. With more website visitors you increase the sales on your site which makes your keyword investment a wise one.
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