Usability and Navigation: How to Make it Work - A little bit...
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A little bit about active content such as Flash movies with sound and any type of motion. It's a very bad idea to make your visitors listen something unless they decide to do so. Let me draw a picture. I'm relaxed at home, listening to nice music (the one I like!), navigating the net, looking for some products to buy or services to order. I click on your website's link in a search engine thinking that you may be a good match to what I am looking for and suddenly I hear in my headphones something I really don't want to hear - music or voice, it doesn't matter. Do you think I will get amazed by an incredible technology you have used on your website to talk to me? Or I will start looking for a switch to turn off the sound of your movie to be able to read your site peacefully? The easiest way for me to restore my peace is actually closing a window and forgetting about that website forever.
If you want to put some movie, interview or show on your website, you may do so. But it should not start automatically as soon as visitors open the page. You may offer them to view (or download) a demo movie, and if it's a "view". You have to provide visitors with an ability to turn it off at any time, change volume or play it again.
About The Author
Natasha Chernyavskaya
http://www.artographica.com
Total experience in Journalism and Copywriting 15 years, Web Design experience – 10 years, Web Consulting experience – 8 years, Public Relations and Advertising experience – 7 years, Management experience – 7 years.
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