Usability and Navigation: How to Make it Work - A moderate kind...
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A moderate kind of splash is a Flash movie with a link Skip Intro that leads to the actual first page of the website. It's better, however, it will cause loosing big amount the customers as well. Researches say that no matter what your intro page looks like or says about, up to 95% visitors will leave without clicking Skip button, or finishing watching the movie, or reading the intro text if it doesn't contain any valuable information. Why having this type of intro on your website if your visitors hit Skip button anyway?
Some website owners believe that it's cool to have this type of Intro page. But, sincerely, what's the use of it? Most of these splashes are just sets of slogans like Our Company is the Best! Deal With Us and You Will Win! If your intro doesn't give any specific information about your company like what kinds of services you provide, how your client may benefit using them, how mush they cost, etc, your intro is completely useless. Even if you have all necessary information about your business in your intro, then you don't need a website. Besides, all this information has to be present on the actual first page of your website in text format anyway. So, why make your visitor read it twice?
Some of splash lovers also don't understand one very important thing: search engines can't read text you have coded inside your flash movies! And their job is to index the index page of your website. So, how they deal with indexing of your first page? They check it, find nothing and go away. Do you want the delay in putting your website in the search results in the search engines? No, you don't. Disliking splashes is the best you can do for your website.
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