Usability and Navigation: How to Make it Work - However, the size...
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However, the size of a page, especially when it comes to an index page, should not be too small. Experts say, that the minimum content on the title page of your website has to have at least 250 words. (as an example, it's just about three previous paragraphs.) It's not only important for the visitor's convenience, but also for search engines indexing.
Content Appearance
The common rule you have to follow - is to make it clear to your visitors what is going on, where they are heading, and how to operate the content. It's better if all links of your website are underlined, however, for a change, you may use another ways to distinguish a hyperlink from a simple text, for example, make it a different color. What's important is to be consistent and make all links on your website look the same. It's a bad mistake to let all your links to be underlined and one of a sudden make non linked text underlined too. Or make a button like image, which doesn't have a link on it. You should not allow any type of unclear signals on your website. In other words, don't mislead your customers because being mislead once, they will get disoriented expecting the site itself to be misleading, not the image you expect them to have about your business.
Test your site for colors very carefully. Remember that your website is not only being viewed, but it's also being read. Make it as convenient for them to read it as possible: choose contrast colors for background and text, font size, which is big enough. Very important what are the main colors of the website. It's easier to read dark text on light background, so if you have a lot of content on your site, choose dark on light color scheme. Some projects with little texts, especially artistic ones, such as photo portfolios, look really great on a dark background. Then you may use light font colors. But still remember about the contrast.
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