Usability and Navigation: How to Make it Work - First put all...
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First put all your content on a paper in a clear and logical sequence. If this is an online store, it's pretty easy to understand what comes first and what follows. On every level of your site visitors have to be absolutely sure about three things: where they are, where they've come from, and where they have to go next. Your customers have to be one click away from the page where they either find information they needs or understand what they have to do to get to this information.
You need to think like a first time visitor. For example, if your products are soaps, body wash gels, as well as candles, and you believe that soaps is one section and candles and gels is another one, don't show your visitor candles first on the page a link to which was named "body wash gels". Don't be confusing ever, because the only one confusion may cost you a huge chunk of business.
One of the mistakes is to place as much information on one page as you possibly can. Maximum number of clicks to scroll down the page containing business information is 3. Ideally, your visitor has to click only once to get to all important information in one section. If all information you wanted to give your visitor doesn't meet this requirement, you either have to split it into smaller blocks and organize sub level sections under main menu, or rewrite the block so it would have only necessary information. Ideally, all your content has to be organized in different sections according to the logic of the content structure. If different sections of your website have a cross-related content, there should be weblinks leading to that related content.
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