Tips To Increase Website Conversions
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One of the biggest myths online is that it’s acceptable to have a conversion rate of 1% or 2%.Although this is the average, it IS possible to far exceed this. So if you’re sitting comfortably thinking you’re doing as well as you can. Think again!
Many sites have double-digit conversion rates. Although it takes work to initially get to that point, you’ll reap the rewards for a long time to come.
These great tips will help you get started:
- Use audio on your website to sell. If your site’s purpose is to sell a product or service, EVERYTHING on your site should be used for selling – including audio. Instead of an audio introduction from you like many sites have added recently, create a powerful 30 second commercial that tells people what you offer, the major benefits of purchasing from you and/or why you’re better than your competitors. You don’t have to use a hard sell approach. Keep it conversational and show your enthusiasm – but make sure they’re given information that takes them one step closer to buying!
- Make it a goal to create a “sales system” that works. Your ultimate goal should be to create a system that you know (with complete certainty) will make a sale to a certain percentage of people you put into it. This system should be mapped out from start to finish – that is, from the time a prospect first arrives at your site until they are a lifelong customer.
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