The Importance Of Good Web Design - Your site overall...
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Your site overall, needs to be attractive to the eyes and not that much of a distraction that puts your readers off, clear, readable and easily viewable articles and valued content are what should be presented here, there is no point in mis-matched colour fonts or a mix of small, medium and large sized fonts scattered throughout (this appears quite childish), you need to think beyond the fact that that particular design may look good to you, but may be off putting to others, try to think about your subscribers or future ones as these are the people who will spread your reputation so make a good professional first impression.
It's also a good idea to get a basic understanding of HTML, which is the code that all websites are partly made up of and designed by, all tables and colours are formatted using HTML and then split up by other coding language such as Javascript which creates the interactivity into a web page, you do not have to be a complete know it all in HTML but it is helpful to know the basics such as creating hyperlinks and links to images etc.
Lastly of all remember there is information all over the internet(that is what the web is about!!) when you need it, you just have to do a search to find the info you need, but of course if you cannot be bothered there is always the added bonus of finding a cheap ebook that someone has gone to the trouble of compiling themselves through extensive research that they have done, so you just have to buy it and it is downloaded instantly.
http://easydesignknowhow.com/products/65DesignAnswers/index.html
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