When looking at the sales copy on your site you want to pay close attention to how captivating your headlines are, how clear and influential the benefits are spelled out, that the guarantee is prominent and clear and that there is a strong call to action.
The opt-in offer must be prominent and inviting. If you are getting the contact information from the consumer you know it's working.
The most important thing to look at when testing your site's navigation is to make sure that someone who wants to buy your product or service online can do it in two easy clicks. More than that and you start to lose the interest of this instant-gratification audience - especially if your market is under 35 years of age.
Larry Bregman is a webmaster and an online entrepreneur with easy to start internet businesses that can generate extra income and in time make you financially independent. Visit his website and sign up for his free e-newsletter at http://www.topprofit.net for details.
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