Ten Terrific Tips for On Page Optimisation
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When developing a search engine optimisation (SEO) strategy there are two main factors to consider.‘On page optimisation’ and ‘off page optimisation’. We will focus on on page optimisation for this tutorial. The term on page optimisation covers the SEO strategies that are utilised within your specific web page, in your HTML code. Whilst your on page optimisation will not skyrocket your web page into the top of the Google search results, if you have comprehensively covered your off page and on page optimisation you shouldn’t have too much trouble getting a good Google ranking. However, it is actually possible to get yourself into the Google results with no off page optimisation if your on page optimisation is done correctly and the keywords you have optimised for are not extremely popular, ie; ‘pizza shop Newcastle’ instead of ‘pizza’. Ok here goes:
1. First and foremost, make sure you are going to optimise your web page for the most appropriate keywords, there is a very handy search term suggestion tool located at http://inventory.overture.com/d/searchinventory/suggestion/
It is important to choose your keywords wisely, especially keeping in mind how often those specific keywords are searched for, as it will be much easier and beneficial to get your site as a number one search result for a phrase that is searched for 5,000 times a week, and almost impossible to get your page in the first few search result pages for a term that is searched for 500,000 times a week. It is important to note that approximately 90% of web users do not navigate past the first page of Google’s search results.
2. Secondly, ensure your keywords appear once (more than once is not necessary) in each of your meta tags in your HTML code. So make sure they appear in your description meta tag and your keywords meta tag.
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