Should You Offer E-mail? - E-mail Benefits
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Sure, you’ve already got a lot on your Web site, but e-mail offers a wholly unique dimension to your pages. Now, you’re giving your traffic more than pleasing diversion, interesting content and other interactive features; you’re giving them the chance to communicate with other Internet users all over the world.
You’re also giving them a reason to come back to your pages again and again -- monthly, weekly, even several times a day, as many people check their e-mail very frequently.
Since every e-mail account registered through your site will have your site’s name inside of it (ex. john doe@johndoe’ssite.com), you’ll also have ongoing promotion. Every time someone sends an e-mail with your site, they’re actually spreading the word about the service you have to offer.
Through this service, you’re likely to attract new traffic which might never have found your pages based on content alone. By providing free e-mail, you appeal to the widest Internet audience there is -- everyone.
Since e-mail is so widely popular, it appeals to every regular Internet user out there. E-mail can draw new and different traffic to your pages, as well as give return traffic yet another reason to find enjoyment through your site. This application adds new depth to your site you can’t achieve otherwise, no matter what you might add to your pages.
Next: Adding E-mail to Your Pages >>
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