Reciprocal Linking Strategy - Human based directories...
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Human based directories like Yahoo and the Open Directory project have a lot of influence over search results. List your site in the correct category with a good description.
Next make sure you are linked to and from topic specific and niche directory websites. These are sites that provide information that is an exact match for what you provide.
Don't forget partners and vendors from your business. Since you already have a relationship you are more likely to be able to request and receive a link from their website.
Step 3 – Implementing your strategy. Like any marketing campaign you need a plan.
* Set business benefit objectives for your Linking strategy. Think about what you are trying to achieve and write it down on paper.
* Develop a content plan for populating your website with valuable content.
* Set linking policies, pages, and linking code you can give to link partners for your site.
* Monitor the progress of your linking strategy so that you can see what results have been achieved and adapt or tweak what you are doing to improve results.
* Benchmark your site's link popularity against competitors
Next: A Reciprocal Linking... >>
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