Reciprocal Linking Strategy
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If you want to get serious about driving more traffic to your website and improving your search engine rankings you need to develop a linking strategy.There are three primary linking strategies:
1. Reciprocal Linking
2. Purchasing text links
3. Employing a link finding service
This month's issue of BizAtomic Advisor focuses on Reciprocal Linking – How it can help. When a trusted site links to yours, people follow that recommendation.
Reciprocal link means your website links to another website and that website links back to you. Search engines use link popularity to rank websites. Exchanging reciprocal links with other sites will build a great link directory that will motivate visitors to bookmark your website to get access to your link directory.
One of the factors search engine's use to determine your relevancy to a search term is the number of websites linking to your website. This is an effective way to increase your search engine rankings.
Three key success factors for a reciprocal linking strategy are:
1. Quality of links should outweigh quantity
2. Link partners must relate to your site content
3. Partners should link to you from pages listing as few links as possible
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