Web Development

  Homes arrow Web Development arrow Page 3 - Rebranding a Community
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
WEB DEVELOPMENT

Rebranding a Community
By: Katie Gatto
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 4 stars4 stars4 stars4 stars4 stars / 2
    2009-03-09

    Table of Contents:
  • Rebranding a Community
  • Step 2: Give Notice
  • Step 3-5: Starting the Change
  • Step 6-8: Get Your Content and SEO Working

  • Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement

    Rebranding a Community - Step 3-5: Starting the Change


    (Page 3 of 4 )

    Prepare Your Content


    Your new community will need some fresh content in order to get off the ground. Otherwise your new users will get there and leave quickly, bored with nothing to do. Search engines will give you low rankings, and anyone looking to build a link to your site will have little to go on. The content that you choose for this must be not just interesting and relevant, but open-ended; this way, you encourage visitors to speak up and make their voices heard.

    If you choose a "safe" topic or a near-universal sentiment, you will lose out on the links, users and recognition that a little bit of controversy can help you to generate. That's not to say you need to be contrary; just be sure to ask questions and leave room for debate as much as, if not more than, you make statements.

    Examples:

    Forum Starters: PS3 has a surprisingly small number of titles out for it, even though it has been out for a while now. This is surprising given the flood of titles that showed up when PS2 arrived. What PS2 series should be carried into PS3 that you haven't seen yet?

    Blog Topics: Lego Indiana Jones: Solid Platforming, Tired Concept? Post your review.

    Step 4: Go Clean House

    On the day that you said you would make the change over, and not before, you can clean out the junk. Get rid of old postings, chat logs, forum threads and user profiles. In addition, go ahead and change the site's title and header to the new information. If you have embedded tags for search engines, change them over, too. Now is your chance to enjoy that kid knocking down a block tower feeling. Once it's empty, you are free to move on -- just don't take out code for any features you want to keep.

    Step 5: Add Your New Glossy

    If you are making design-level changes to your site, like a new color scheme, a template or the additional removal of features. now would be a really good time to go ahead and do that. Even if you are not making any major changes, you should take this step's time to add a new logo and header, as well as any meta tags if you use them. Once that's done, check out the site from the front end to be sure that your changes have truly been applied universally.

    More Web Development Articles
    More By Katie Gatto

       

    WEB DEVELOPMENT ARTICLES

    - On Page SEO for New Domains
    - Improve Your Site`s Speed
    - Safari Books Online Review
    - Creating an Estore From the Ground Up
    - Most Common SEO Mistakes Developers Make
    - Making the Most of Your Titles and Meta Desc...
    - Five Ways Using Flash Can Damage Your Site
    - A Web Designer`s Guide to Colors
    - Use Webstarts to Create a Free Site
    - More Than Just Looks. How Your Web Design C...
    - How to Design Content Pages
    - Mint Review
    - Make Your WordPress Website Look Professional
    - How to Create a Mobile Web Site
    - Meta Tags: Still Useful?

    Developer Shed Affiliates

     



    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap