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WEB DEVELOPMENT

Rebranding a Community
By: Katie Gatto
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    2009-03-09

    Table of Contents:
  • Rebranding a Community
  • Step 2: Give Notice
  • Step 3-5: Starting the Change
  • Step 6-8: Get Your Content and SEO Working

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    Rebranding a Community - Step 2: Give Notice


    (Page 2 of 4 )

    You want to tell existing community members what is going on, as well as let anyone who happens to find the site know what is going to be happening to it in the near future. Your message needs to include what changes will be taking place, when they will happen and a brief explanation. It also helps if you are polite and invite your users to join your new community. Below is an example of one of these notice posts, which should be featured prominently on the site.

    Dear community X users and visitors,

    We here at community X thank you for spending time at our VCR forums and talking with other tape heads like yourself. User activity has declined significantly in the past two years and we fear that we are no longer meeting your needs as our end users. In order to serve as a more relevant part of the online community, this space will be re-purposed. The new community will center around the user-generated reviews of PS3 and PSP games. This site will be taken down in October; users will have until September 30th to remove or copy, for personal use only, any materials from this site. Any materials not removed by that date will be removed by the administrator.

    Thank you. We hope to see you in the new community.

    Sincerely,

    Community X Administrator


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