Prior Planning Prevents Poor Performance (PPPPP) - Building a Successful Website - I first heard...
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I first heard about the "5P" (PPPPP) concept when I was a young lieutenant in the Army. My commanding officer was a stickler for planning, and I observed that his projects went smoothly, were completed on time, and were within budget due to his prior planning.
Building a website is a perfect example where the 5P concept works very well.
If the keywords for the topic of your website use are very popular and it will be very difficult for you to get listed on a search engine results page higher than number three, you are dead from the start.
To properly plan, you need a keyword research tool that helps you evaluate the various keywords of interest so you can isolate a niche where the competition is not too fierce. This will allow you to carve out your area of expertise and succeed.
The best web host will supply this keyword research tool to you as part of the web hosting fee. Do not settle for less.
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