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WEB DEVELOPMENT

One In A Million - Make Your Site Stand Out
By: Steven O. Ng
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    2005-06-12

    Table of Contents:
  • One In A Million - Make Your Site Stand Out
  • And if you...
  • In addition it...

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    And if you have thousands of other websites that look exactly the same as yours, you're definitely not going to do very well in the search engines. Most search engines look for how much value a webpage can provide to a search user. If your page is one of thousands that look the same, it doesn't have much value.

    As a side note, Google changed their search engine algorithm in November 2003, and a lot of commercial and affiliate websites appear to get hit the hardest. It is now harder for these sites to rank well in Google.

    Stand Out From The Crowd

    a) Domains

    So what you have to do, is be different from the rest of the affiliates. The first step is to get your own domain. Your domain is basically your internet address.

    If you use a URL given to you by an affiliate program, a smart shopper will immediately know that you are an affiliate, and instead of visiting your site, he might himself sign up as an affiliate, and buy the products via his own affiliate site, earning the commission himself. That's one less sale for you.

    Also, search engines love a shorter URL with a unique domain. The URL with your own domain indicates that it might not be an affiliate program, and might have something original to benefit internet surfers. Generally, unique domains will rank higher than affiliate URLs, because of the perceived value of the uniqueness.

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